Forget lemonade stands. Launch a business that solves a real problem

Apollo is a live cohort-based program where kids 10-13 learn about entrepreneurship by launching their own businesses and figuring out how to deliver value to customers.

At Apollo, your child will:

Start a real business with real customers

Learn how to market and pitch and idea to an audience

Master the art of problem-solving and entrepreneurial mindset

*1-week money-back guarantee.

The business challenge taught my partner and me how to create a product people would pay for and how to market it effectively. We made over $300.

— Zachary O., Student

I built a space-themed flappy bird game from scratch using AI tools. It was awesome.

Ariyan P., Student

4.8/5 by 300+ alumni

Why Apollo?

Lemonade stands, making bracelets, and bake sales aren’t teaching your kids about business.

While parents and society think it’s “good enough” for kids to get pity purchases on their cute businesses, we don’t. We know kids are capable of more.

These businesses rob kids of the first and most important lesson of business and entrepreneurship: Give people what they want, and they’ll pay for it.

School and society’s expectations are not enough to give your kids the skills and confidence to face tomorrow’s challenges.

Here’s what kids will experience by building a competitive business:

Learn to build a differentiated business and deliver value

Leaders are experts at spotting problems and building solutions. We train kids on this muscle by challenging them to think deeply about what problem they are solving, for which customer profile, and how to differentiate against competitors or alternatives.
The real world doesn’t care about age.

Achieve ambitious goals through real-world feedback

Kids are protected by textbooks and coddled by sugar-coated feedback until they graduate college. Putting your ideas out there and creating something new is hard. That’s why we set the ambitious goal of making $500. We want kids to fail, hit roadblocks, and recognize their missteps to pivot and try again.

Get guidance from role models who raise the bar

Our instructors have 5+ years of teaching experience and firsthand entrepreneurial success, underpinned by a sincere commitment to each student's growth. They dedicate 1:1 coaching time to provide personalized feedback that drives tangible outcomes. Here, students learn from the role models they admire—mentors with real-world achievements, not just theoretical knowledge.

Join a community of like-minded peers
In the age of AI and quickly evolving tech innovations, today's grads must stand out globally. Yet, kids are rarely exposed to ideas or people beyond their local communities. Your kid won’t just learn how to build a business, they will join a global community of driven and curious students.

The program

This is what challenging your kid looks like

Elevate your child's entrepreneurial journey beyond traditional paths. Through real-world challenges, we prepare them for a future where they can not only dream big but also achieve big.

99% of kid-run sales are pity purchases

Kids often start with selling to family - aunts, grandparents, neighbors. It's a start, but it misses the mark on teaching real business. True business learning comes from selling outside the family comfort zone. It comes from mastering positioning, persuasion, and navigating the real world of business.

Build a business that pays the bills, not allowances

Lemonade stands teach supply and demand, sure. But it's time for a paradigm shift. Push kids to think big and build businesses that stand the test of time. We emphasize critical thinking, market research, and financial planning, all aimed at creating businesses that can sustain not just a hobby, but a livelihood.

Not a theory course, rather a practical  program to develop skills for life

SESSION 1: 💡 Launchpad

Let’s turn ideas into action. We're laying the groundwork, inspiring with real success stories, and challenging students to think like entrepreneurs.
Outcome: Learn business fundamentals, distinguishing between products from services, and understand how to come up with business ideas that solve a unique problem.
Deliverable: Three actionable business ideas.

SESSION 2: 🎯 Build what people want

This is where ideas grow teeth. Students learn to brainstorm with purpose, refining their initial thoughts into viable business concepts. Students learn about product differentiation and promotion. They'll understand what makes a business stand out.
Outcome: Identify, research, and validate a standout business idea that fills a market need.
Deliverable: One validated business idea.

SESSION 3: 🛠️ Building an MVP

Dive into the essentials of creating a Minimum Viable Product (MVP). Students will learn how to transform their validated business ideas into tangible, testable prototypes, focusing on core functionalities that meet customer needs. They'll grasp the importance of iterative development, feedback loops, and how to prioritize features for their initial offering.
Outcome: Understand the MVP concept, develop skills in rapid prototyping, and learn how to collect and incorporate user feedback effectively.
Deliverable: MVP for their business idea.

SESSION 4: 💰 Making your first sale

Who's buying? This session focuses on understanding the target customer. Students create detailed customer profiles and craft pitches tailored to these personas. Real sales start with knowing your audience.
Outcome: Master the essentials of sales, test and refine your pitch through feedback, and record a polished sales pitch.
Deliverable: Record a sales pitch. Make your first sale.

SESSION 5: 📌  Iteration, iteration, iteration

Turn products into narratives. Students learn the art of storytelling in sales, crafting narratives that connect emotionally with customers. It's about making the pitch memorable and effective.
Outcome: Learn how to use storytelling in sales, the structure and emotional pull to craft engaging product stories that sell.
Deliverable: A story-enhanced sales pitch.

SESSION 6: 🧩 Tactical review: Strategies and solutions

Reflect, learn, adapt. Students share their experiences, identifying what worked and what didn't. The focus is on using these insights to develop better strategies and overcome obstacles.
Outcome: Review progress, analyze sales, and craft a strategic action plan to achieve $300 in sales based on shared experiences and data insights.
Deliverable: A plan for increasing sales to $500.

SESSION 7: 🎙️Demo day preparation

Pitching isn't just talking; it's convincing. Students prepare to present their business ideas to investors, focusing on clarity and persuasion. This session turns their business concept into an investor magnet.
Outcome: Learn the art of crafting a persuasive investor pitch with peer feedback on key components like problem statement and solution.
Deliverable: Create and record an investor pitch deck.

SESSION 8: 🏆 Demo day: Showtime

The big reveal. Students present their polished pitches to Apollo investors. It's more than a presentation; it's the culmination of their hard work, skills, and entrepreneurial spirit.
Outcome: Top students showcase their entrepreneurial and persuasion skills by delivering pitches to investors.
Deliverable: Deliver a standout pitch on Demo Day.

Coaching available throughout the program

Students will have various opportunities for 1-on-1 time with our Instructors and Startup Advisors to get feedback on their plans.

Ready to transform your ideas into reality?

Let's dive into the thrilling world of business and entrepreneurship!

*No credit card required to apply.

The details

There are 2 types of missions during the summer:

2-week or 4-week program.

Our 2-week program is 5 times per week, while our 4-week program is 3 times per week.
100% ONLINE Build the skills you need to succeed from the comfort of your home.
Curious and driven middle school students, ages 10-13.
2-week Program
Each mission spans 2 weeks, starting June 17th.

5 times per week, 120 minutes/session

• June 17 - 28
• July 8 - 19
• July 29 - Aug 9

• Mon-Fri: 11am - 1pm ET
• Mon-Fri: 4pm - 6pm ET
4-week Program
Each mission spans 4 weeks, starting July 2nd.

3 times per week, 120 minutes/session

• July 8 - 31
• Aug 5 - 28

• Mon-Wed-Fri: 1:30pm - 3:30pm ET
• Mon-Wed-Fri: 6:30pm - 8:30pm ET

Our program focuses on key skills that make a difference


Present your vision and ideas so well that they are not only heard but move people into action.

Recognize your achievements and use them as fuel. Learn to use your voice and share your ideas without fear. It's about turning "I think I can" into "I know I did."


Clear communication
Speak and write in a way that's easy to understand but hard to ignore. We'll show you how to make your point without confusing anyone.


Learn how to see what each person does best and how to use those strengths to help the whole team win.


Financial Literacy
How to manage money wisely, whether it's keeping track of spending or making sure you're making a profit.


Creative Problem-Solving
How to diagnose and come up with new ideas when tough problems come up.

What can you expect at Apollo?


Dive into business fundamentals

We'll journey through the cool world of entrepreneurship by launching a business. It's all about making things and systems work.


Hands-on Challenges

Your kid will dive into fun projects, like launching a business with real customers. They'll see firsthand what entrepreneurs do every day.


Launch their own business

It's not just about learning; it's about doing. With our guidance, they'll take their idea, develop it, and proudly showcase their creation. It's their chance to say, "I made this!"

*No credit card required to apply.

How do entrepreneurial skills help kids?

Entrepreneurial skills challenge children to think outside the box, create unique solutions, and become leaders at an early age.

The entrepreneurial mindset teaches kids to take initiative, solve problems, think critically, make decisions, interact with people confidently and look for opportunities around them.

Our programs help kids:

Connect in-class concepts with real world applications

Learn how to solve problems and spot opportunities

Understand that making mistakes is an important part of learning

Become responsible with money as they learn the value of money

Develop confidence, leadership, teamwork and communication skills

Expanding your child’s world view

1. Submit the application
Fill out the application here alongside your child.
2. Book an interview
Schedule a 30-min call with one of our Program Directors. We'll spend the initial 15 minutes understanding your child's interests and aspirations, followed by a Q&A session for you.
3. See the transformation
Prepare for an exciting adventure! Your child will join a global community of talented kids on their first mission, guided by our fantastic mentors.

Real-world skills, real-world outcomes

Experience progress as early as possible.



Manan's Goal Setting experience

Manan's Goal Setting experience

How mentors helped Zidaan pursue his dream

How mentors helped Zidaan pursue his dream

Zachary O., Student

“The business challenge taught my partner and I how to create a product people would pay for and how to market it effectively. We made over $300 and were able to raise money from the pitch competition for more ads."

Zachary O., Student

Eleonora S., Student

"We launched a business selling affirmation jars because we felt a lot of people struggled with mental health and sometimes need positive boosts. We struggled a lot and learned a lot about what it takes to be successful."

Eleonora S., Student

Mireya H., Student

"Our company focused on lifestyle templates & fidget toys, curated to modern day trends. Through this challenge we created a website and a brand and tried to sell through our family and friends. It was challenging but we still made 16 sales!"

Mireya H., Student

Sakina D., Student

"I started “Sakina’s Sugar Shop” which focuses on supporting Syrian orphans with full living support and quality education by selling various snack products. Through selling I learned the importance of having a network and having a good story with my product."

Sakina D., Student

Leah K., Student

"Through the Apollo Business Challenge, I started Glassy Gloss which is All Natural Handmade Lip Gloss. I did most of my sales through word of mouth and was able to grow my inventory as I made more profit. I plan to continue growing the business even after the program."

Leah K., Student

Arjin S., Student

"Our group came up with a business around custom made keychains (name or any design). At first it was challenging to figure out the product and shipping but we found solutions that worked that still allowed us to make profit."

Arjin S., Student

Enrollment Details

Future-ready curriculum beyond traditional education
Hands-on, project-based learning
Global community of peers and mentors
Develop foundational skills and mindsets to tackle any challenge in the future
Active Slack community for personalized coaching and questions
Apollo Program Tuition

or $900 for 4 months ($300 savings)

Try Apollo Risk-Free
30-day money-back guarantee

Cancel anytime

Apply Now

Try Apollo Risk-free

The Apollo advantage:

  • Launch a startup and get your first paying customer

  • Build your resume with real-world experience and results

  • Develop foundational skills and mindsets to tackle any challenge in the future

  • Build a strong network of peers and mentors working at top tech companies

$990 USD
Or 900USD by paying upfront  
Try Apollo Risk Free:
1 week money-back guarantee
Apply Now
Summer Programs
You're saving $300 by selecting the full mission price.

Full Mission Tuition

$900/4 months
  • Future-ready curriculum beyond traditional education and career guidance
  • Hands-on, project-based learning to really experience different careers
  • Global community of peers and mentors
  • Develop foundational skills and mindsets to tackle any challenge in the future
  • Industry professional guests, mentors, and 24/7 active Slack community for personalizedcoaching and questions
Try Apollo Risk-Free
30-day money-back guarantee. Cancel anytime.

Real businesses made by our students

Group 1 - Positive Picks

Eleanora and Sarina

Spread positivity and uplift your spirits with our inspiring affirmation jars.

Group 2 - Kindness Colors


Spread kindness and compassion one color at a time with Colors of Compassion.

Group 3 - GiftCity

Avi, Manan, and Max

Selling custom gifts and pranks.

Group 4 - Picture Perfect


Bringing colour and life to your walls with custom paintings in various sizing.

Group 5 - Cookie AI


Cookie AI: Satisfy your sweet tooth without compromising your diet with our customized, restriction-based cookie recipes, delivered to your door.

Group 6 - BrainBoosters


Enriching Young Minds One Session at a Time.

Group 7 - PChain

Alhan, Angad, Arjin

Unlock Your Style With Stylish Keychains.

Group 8 - Sakina’s Sugar Shop


Satisfy your cravings and your soul!

Group 9 - Pocket Prints

Zachary and Xavier

Selling small 3D printed toys.

1-Week Money Back Guarantee
We understand that investing in Apollo can feel a little scary. This is why your investment is protected by our Money-Back Guarantee. If by the end of the first week of Apollo you’re not completely satisfied with the experience, get a 100% refund. To keep this completely fair, we do require students show up and do the work. To be eligible for the refund, students must:

Complete all required work by each weekly deadline

Attend more than 90% of sessions

Join our global community of peers and mentors

Apply Now

*1-week money back guarantee.

Common questions from parents

If you can't find the answer to your question, please contact us at

What happens in a session?

In each 120-minute session, students will explore a topic by experiencing it through an activity, challenge, or interactive simulation. For example, students will learn how to transform their validated business ideas into tangible, testable prototypes, focusing on core functionalities that meet customer needs. They'll grasp the importance of iterative development, feedback loops, and how to prioritize features for their initial offering.

What will my child learn from Apollo?

At Apollo, kids 10-13 will ignite their entrepreneurial spirit and sharpen their critical thinking and communication skills. They'll launch a business, learning to think strategically, decide, and lead with confidence. It's an engaging, action-packed program, shaping young entrepreneurs for a dynamic world.

How much does the program cost?

During the summer, we offer two programs: a 2-week and a 4-week option, each priced at $990 USD. Opt for upfront payment and enjoy a reduced price of $900.

What is the financial aid policy for Apollo?

Our goal is to support ambitious students regardless of their financial situation. Students may apply for financial aid after completing their application. The Financial Aid process involves a form to capture demographic data and a field to share the circumstances to receive the financial aid. Our team typically responds within 3-5 business days for a financial aid amount on the monthly subscription. If any further questions you can reach out to